#MobWives… or how thousands of women are forking out on fur coats, bling and manicures to look like gangsters’ molls in the latest TikTok craze

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Carmela (pictured), wife of mafia boss Tony Soprano, is now inspiring a new fashion craze

She was the ultimate mob wife, dripping in diamonds and jewellery, wearing a succession of cheetah prints, leather trousers and fur coats, with perfectly coiffed hair.

But, even though 25 years has gone by since the launch of hit TV show The Sopranos, Carmela, wife of mafia boss Tony Soprano, is now inspiring a new fashion craze – with her look racking up more than 127 million views on social media app TikTok.

‘Clean girl is out, mob wife era is in,’ declared New York influencer Kayla Trivieri, who first pushed the trend and has 234,000 followers on the platform. 

Carmela (pictured), wife of mafia boss Tony Soprano, is now inspiring a new fashion craze

Model Chrissy Teigen posts her own mobster wife look on Instagram

Model Chrissy Teigen posts her own mobster wife look on Instagram

Model Kendall Jenner, 28, shows off a three real and fake fur coats, including a black-and-brown striped Phoebe Philo coat, which cost a staggering £21,000

Model Kendall Jenner, 28, shows off a three real and fake fur coats, including a black-and-brown striped Phoebe Philo coat, which cost a staggering £21,000

‘Starbucks and black puffers are out. We’re wearing vintage furs all winter.

‘We’re already seeing the cheetah prints, the sparkle, the glitz, the glam, the furs, the big hair. This is just a vibe. Carmela Soprano walked so you bitches could run.’

The trend has made such a wave that even The Godfather director, Francis Ford Coppola, posted an Instagram about it, writing: ‘I hear the ‘mob wife aesthetic’ is making a comeback…’

Videos on TikTok under the hash-tag ‘mobwife’ include lessons on how to look like a gangster’s moll, tutorials on mob make-up, hair and manicures, and users vintage shopping for fur coats.

However, it is not just TikTok driving a resurgence of furs: in the 2022 film House of Gucci, Lady Gaga, who played socialite and convicted criminal Patrizia Reggiani, wore chinchilla, fox and mink, while stars such as Dua Lipa and Kendall Jenner have embraced both real and fake fur.

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Just before Christmas, singer Ms Lipa, 28, threw on a £430 black, fake-fur coat from Entire Studios over a sheer Gucci maxi dress to attend a star-studded screening of Greta Gerwig’s movie Barbie, in New York. 

MOB MENTALITY: Influencer Olivia Jade poses in a fur coat which is a similar look to The Sopranos

MOB MENTALITY: Influencer Olivia Jade poses in a fur coat which is a similar look to The Sopranos

Tony Soprano played by James Gandolfini and his onscreen wife Carmella, played by Edie Falco

Tony Soprano played by James Gandolfini and his onscreen wife Carmella, played by Edie Falco

The singer made her film debut as Mermaid Barbie in the hit.

And, on holiday with Hailey and Justin Bieber in Aspen, Colorado during the festive season, model Ms Jenner, 28, show-pieced three real and fake fur coats, including a black-and-brown striped Phoebe Philo coat, which cost a staggering £21,000; a camel Balenciaga faux fur coat, which sold for £4,700; and a white furry trench.

While brands such as Gucci, Prada and Versace all announced plans to phase out real fur at the turn of the millennium, designers Louis Vuitton and Dolce & Gabbana still advertise real fur and have both debuted fur coats for the men’s 2024 autumn/winter season.

However, there is also a trend towards vintage, second-hand and fake fur, rather than the real McCoy. One of the most popular pieces, according to Trendalytics, is a fake-fur jacket from Zara, which has seen an increase of 213 per cent in searches and social buzz.

A fashion trend you really can’t refuse

by Alexandra Shulman, former editor of Vogue

Begone quiet luxury in all your understated chic – we’re in the full-blown era of the mob wife. And what a joy for those who have never really understood the appeal of navy 8-ply cashmere and a simple pair of black trousers.

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This weekend, I hosted a vintage fashion sale for charity where several pieces of real fur had been donated. I wasn’t sure there would be buyers in this anti-fur age, but one of our first sales was a fabulous white fur coat that could have graced Victoria Gotti – the daughter of ruthless Gambino crime family boss John Gotti – in her prime.

Fur, so long as it’s vintage or fake and not new, is now one of the biggest trends. The mob-wife look is unapologetically ostentatious and, in The Sopranos’ 25th anniversary year, acts as an impeccable style guide.

Drea de Matteo as Adriana provides a one-stop template in all her tawny-maned, animal-print prime. Another inspiration is Lorraine Bracco as mob wife Karen in Goodfellas: gold hoop earrings, tiger print, black leather, big – no, huge – hair, red talon nails, heavy black eyes and fur with everything is the way to go.

Ray Liotta and Lorraine Bracco feature in 1990 mob classic Goodfellas

Ray Liotta and Lorraine Bracco feature in 1990 mob classic Goodfellas

The mob-wife look is the antidote to years of minimalist chic and the stealth-wealth style that gave brands such as the Olsen twins’ wildly expensive The Row and the Italian Loro Piana pole position.

It is easy to adopt inexpensively from the high street and vintage stores. The appeal is that it’s fun, easy to tap into and provides a filip in these uncertain times. Also, the heavy make-up is the opposite in approach to the clean beauty of recent years.

Many women have enjoyed flaunting their mob credentials for years. Cosmetic queen Charlotte Tilbury – who claims her husband has never seen her, even in bed, without eye make-up – leads the team, followed by Kate Moss who has embraced sexy black and leopard print for years. Amazon boss Jeff Bezos’s inamorata Lauren Sanchez would be at home in any mobster gathering with her ink-black hair and penchant for revealing oufits.

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A pair of animal-print pants, cat-eye sunglasses, skinny high heels and an Elnett-powered backcombed hair-do is all you need. And ditch those trainers.

Although the ultimate two accessories are less easy to buy: .a husband with a pinkie ring and gold chains… and a terrifying mother-in-law.

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Source: tit.edu.vn

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