MCDOUBLE: New CosMc’s drive-thru  attracts TWICE as many customers as a typical McDonald’s – as Starbucks-inspired cafe is huge hit with 22-29-year-olds

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Trendy new restaurant CosMc saw double the number of visits than the average McDonald's nationwide in its opening month, data shows

Trendy new restaurant CosMc’s saw double the number of visits compared to the average McDonald’s nationwide in its opening month, data shows.

The fast-food giant’s spin-off chain, located in Bolingbrook, Illinois, hit headlines when it opened on December 7 with a Starbucks-inspired menu focusing on sugary drinks rather than burgers. 

Despite only being open for three weeks of the month, CosMc’s attracted more visits than a typical McDonald’s did in the whole of December.

It meant the store saw more than triple the number of visits per square foot than its sister restaurants, according to data analytics firm Pacer.Ai. 

CosMc’s is notably smaller than McDonald’s, measuring 2,500-square-feet compared to 4,000 and 4,500-square-feet, Pacer.Ai said.

Trendy new restaurant CosMc saw double the number of visits than the average McDonald’s nationwide in its opening month, data shows 

The report said: ‘It’s also worth noting that CosMc’s visitation would likely have been much higher if the location had additional capacity to satisfy the overwhelming demand.’

McDonald’s is currently plotting its fastest period of growth in its more than 60-year history, with 10,000 new restaurants planned globally by 2027.

The chain said it plans to have ten CosMc stores open nationwide by the end of 2024. 

Pacer.Ai’s data suggest the chain is most popular with a younger audience, particularly those in a 22-29-year-old cohort.

It comes after retail experts previously speculated the chain was targeting the so-called ‘TikTok’ generation with its colorful menu. 

The brand – which is named after McDonald’s alien mascot from the 1980s and early 1990s – offers a range of colorful slushes, iced teas and coffees with names such as the Sour Cherry Energy Burst and Turmeric Spiced Latte. Prices typically range between $4 and $6.

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CosMc's new outlet in Bolingbrook is so popular cars have to wait in line in a parking lot next door

CosMc’s new outlet in Bolingbrook is so popular cars have to wait in line in a parking lot next door

Last month, DailyMail.com revealed staff had to implement a military-style operation to handle large queues at the restaurant. Some customers were happy to wait as long as four hours to sample the menu

Last month, DailyMail.com revealed staff had to implement a military-style operation to handle large queues at the restaurant. Some customers were happy to wait as long as four hours to sample the menu 

Some old McDonald’s favorites also made the menu including its popular McMuffins. Its food menu also includes a spicy queso sandwich, creamy avocado tomatillo sandwich, pretzel bites and blueberry lemon cookies.

Retail expert Neil Saunders, from the consulting firm GlobalData, told DailyMail.com: ‘McDonald’s is certainly targeting the TikTok generation. The marketing is all very social media friendly – it’s very wacky and colorful. And it’s very different to the traditional old McDonald’s brand.’

He added that the menu appeared to be inspired by Starbucks which has seen its revenue soar to $35.9 billion thanks to its popularity among young coffee drinkers. Starbucks’ seasonal drinks regularly go viral on TikTok.

Saunders said: ‘Starbucks is definitely one of the chains it is taking aim at. The CosMc offers a bigger opportunity for McDonald’s in that beverage and snacking-on-the-go market.’

Last month, DailyMail.com revealed staff had to implement a military-style operation to handle large queues at the restaurant. Some customers were happy to wait as long as four hours to sample the menu.

Retail expert Neil Saunders, from the consulting firm GlobalData, told DailyMail.com: 'McDonald's is certainly targeting the TikTok generation

Retail expert Neil Saunders, from the consulting firm GlobalData, told DailyMail.com: ‘McDonald’s is certainly targeting the TikTok generation 

Saunders said: 'Starbucks is definitely one of the chains it is taking aim at. The CosMc offers a bigger opportunity for McDonald's in that beverage and snacking-on-the-go market'

Saunders said: ‘Starbucks is definitely one of the chains it is taking aim at. The CosMc offers a bigger opportunity for McDonald’s in that beverage and snacking-on-the-go market’

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A fascinating photograph showing 50 cars lined up in a ‘holding pen’ – before they even get to CosMc’s – highlight the scale of the operation. A parked Bolingbrook Police SUV keeping tabs on things is also seen in the picture. 

Each morning in the neighboring parking lot CosMc’s staff lay out cones – which act as stanchions to guide cars as they wait.

Security guards in hi-vis yellow jackets are then on hand to direct cars as they snake around the cones – and also to direct them across a road to CosMc’s lot. Here, customers get into one of four small lines for the ordering kiosks.

Unless a customer begins to line up before opening, the wait time to get food is typically 30 minutes up to four hours. 

Categories: Trending
Source: tit.edu.vn

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