Is ‘Pookie’ cute or cringe? He’s a Wharton-educated M&A boss and she’s a southern sorority girl: TikTok is divided over the wealthy influencer couple’s lavish displays of money and affection – and even Southwest Airlines has an opinion

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Lifestyle influencer Campbell Hunt Puckett along with her husband Jett have become TikTok's latest obsession

Their lavish displays of wealth and affection have seen them become TikTok’s latest obsession.

Lifestyle influencer Campbell Hunt Puckett along with her husband Jett have been dominating For You Pages.

But while their run down of date night fits and glamorous getaways might be pulling in viewers, it’s Campbell’s nickname that is all anyone can talk about.

Better known as ‘Pookie’, the moniker has divided the internet.

And the controversy around the couple has become so great that even big names like Southwest Airlines have weighed in on the trend.

Lifestyle influencer Campbell Hunt Puckett along with her husband Jett have become TikTok’s latest obsession

Jett will often refer to his wife as Pookie, which has divided viewers over whether its cute or cringe

Jett will often refer to his wife as Pookie, which has divided viewers over whether its cute or cringe

The couple's videos feature run downs of their outfits which include designer goods such as Campbell's $11,000 Hermes Kelly bag

The couple’s videos feature run downs of their outfits which include designer goods such as Campbell’s $11,000 Hermes Kelly bag

But while her comment section is full of viewers squabbling over whether the couple or cute and cringe, their profile only grows.

A typical video will see Campbell glammed up alongside a beaming Jett as she runs through her outfit choices.

The clothes include a selection of designer pieces alongside the odd Amazon find, with Jett also offering the lowdown of his outfits.

However, the main talking point has become Jett’s now much-memed commentary on his wife’s extravagant get ups.

‘Pookie is looking absolutely fire tonight,’ he states in one video, as Campbell shows off her outfit.

In another, she dons a pink dress from Helsa on Revolve, black La Femme heels and her trademark $11,000 Hermes Kelly bag. 

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‘It’s date night and Pookie looks particularly amazing tonight. I would call this a happy dress,’ Jett says, prompting giggles from his wife. 

The video’s comments are filled with adoring fans offering their opinion on the outfit and the couple.

Opulent displays of the couples wealth feature heavily throughout their videos

Opulent displays of the couples wealth feature heavily throughout their videos

The couple began producing content in 2020 but has seen their popularity sky rocket recently

The couple began producing content in 2020 but has seen their popularity sky rocket recently

‘Pookie. Our queen. You’re stunning in this shade of pink,’ one says.

‘You guys are iconic. I love it,’ another adds.

Another video shows the couple on their private balcony during a trip to Puglia.

Jett tells his wife she is giving off ‘Princess Jasmine vibes’ in her dress, which at under $200 is considered a bargain by the wealthy couple.

The couple seem to favor Italy, with one TikTok detailing their trip aboard a privately rented boat in Capri complete where they pack on the PDA with a makeout session aboard the craft. 

Other clips show Campbell getting manicures sporting a giant diamond ring or receiving a bespoke floral arrangement which spells out the word ‘Pookie’ after returning home from a work trip.

Brands including Southwest Airlines have signaled their approval for the couple, hopping on the trend to produce a TikTok which shows one of their jets with the caption: ‘Pookie is looking absolutely fire tonight’.

Dunkin’ Donuts also used the trend to advertise their goods.

Many viewers praise the couple's consistent displays of love and affection

Many viewers praise the couple’s consistent displays of love and affection 

But some complain their PDA-packed videos leave them feeling 'sick to the stomach'

But some complain their PDA-packed videos leave them feeling ‘sick to the stomach’

@campbellhuntpuckett

I’ll never be over this day🍋 we rented a private boat for the day starting in Capri. Itinerary: Do a lap around the island of Capri and stop at the blue grotto, green grotto and Faraglioni- they say kissing under the arch brings you everlasting love a Boat to Positano, enjoy beautiful views of the coast, and stop to swim in a grotto along the way. Go into town for 1-2 hours and shop, grab a drink. We got rosé and lemon sorbet (must!!) to take away at La Zagara. Boat to Nerano and have a late lunch at @concadelsogno. Get the spaghetti alla nerano and fresh lobster. Boat company we used: @seawavecharter #amalficoast #capri #travelguide #italy #italytrip #couple #vacation

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♬ MONACO – Bad Bunny

Campbell currently has almost 200,000 TikTok followers and has gained more than six million likes.

The Atlanta-based couple met at a wine bar in Philadelphia after Jett approached her. They dated for ten months before getting engaged.

Campbell was a former flight attendant and currently works for the blog You Should Wear That.

Wharton-educated Jett works in mergers an acquisitions in the dental industry. 

They have been building their brand since 2020, but have recently taken off in part thanks to the discussion around Campbell’s nickname.

Fans have been going wild for the couple’s relationship, with many praising how much Jett seems to appreciate his wife dressing up and surprising him. 

While they have thousands of loyal supporters, a few people have taken issue with the couple.

‘I can’t believe this crap is real,’ one viewer wrote in response to a TikTok of the couple showing off their outfits for a day in Paris.

Fans have been going wild for the couple's relationship, with many praising how much Jett seems to appreciate his wife dressing up and surprising him

Fans have been going wild for the couple’s relationship, with many praising how much Jett seems to appreciate his wife dressing up and surprising him

Campbell's videos have garnered over six million likes on TikTok where she has almost 200,000 followers

Campbell’s videos have garnered over six million likes on TikTok where she has almost 200,000 followers

‘Y’all actually make me sick to my stomach,’ another added. 

‘Can’t convince me there’s not an A&E movie with these. Neighbors that you find out are murderers,’ one person joked. 

However, the tide could be turning for the couple with many confessing they just can’t look away. 

 ‘I used to be a hater but now I’m a stan. Every time he says Pookie I laugh but in the best way lol,’ one viewer wrote.

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Cute or cringe, one thing is certain: Pookie is looking absolutely fire.

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Source: tit.edu.vn

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