People are reminiscing about the controversial 2002 Yorkie advert – with many saying it was ‘marketing genius’.
Sharing a clip of the resurfaced ad on TikTok, @cjfs00s, from the UK, started the age old debate around the risky marketing campaign.
The advert shows a woman being denied a Yorkie bar after answering a series of ‘manly’ questions, failing to showcase her ‘masculinity’.
The male shopkeeper then quizzing the woman, who is disguised as a man in order to be able to purchase the chocolate.
As part of the interrogation to discover whether the customer was a man or woman, the shopkeeper asks: ‘You’re not a man are you? Explain the offside rule then…’
People are reminiscing about the controversial 2002 Yorkie advert – with many saying it was ‘marketing genius’
After she explains the football term perfectly, the next set of sexist things the customer has to do was open a jar, not be scared of a plastic spider and decide whether they preferred stockings or tights.
However she was rumbled at the end after he shop keeper compliments her eyes and the woman appears to swoon.
The 2002 Yorkie slogan was: ‘Five big chunks of masculine chocolate. Yorkie… it’s not for girls.’
Millennials rushed to the comments to say they took the ad seriously and stopped buying the chocolate.
One person wrote: ‘As a girl I simply accepted the fact I would be arrested for attempting to buy a yorkie.’
Another wrote: ‘As a kid I actually got anxiety about these, I genuinely thought I wasn’t allowed to buy them and it made me cry more than once.’
However many said it was ‘smart marketing’ that used reverse psychology to get women to buy them.
One person said: ‘When I was a kid I used to love buying and eating these cos it felt illegal and made the chocolate taste so much better.’
Sharing a clip of the resurfaced ad on TikTok, @cjfs00s started the age old debate around the risky marketing campaign
Another said: ‘It was just a way of increasing their sales. The amount of girls that bought them went up as being told not to do something makes you more likely to.’
While another said: ‘At age 9, I was doing feminist stuff without knowing what feminism was, I always bought these because they said they weren’t for girls hahahaha.’
While others suggested the advert wouldn’t go down too well these days as people can’t ‘take a joke’ anymore.
One person said: ‘Back when everyone didn’t everything so seriously, this would never made in the snowflake age.’
Many TikTok users suggested they had had a mixed response to the advert, with some saying the advert wouldn’t go down too well these days as people can’t ‘take a joke’ anymore
Another said: ‘imagine this now.’ While someone else replied: ‘No chance.’
A fourth wrote: ‘Back when people didn’t get offended about anything.’
Others said: ‘Were men pathetic enough to think buying a chocolate bar validated their masculinity back then?
Someone else wrote: ‘I mean Yorkie was sexist with its advertising but it was just a chocolate bar and it didn’t literally mean that it was illegal for females to eat them.’
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Foodies left divided over controversial 2002 Yorkie ‘not for girls’ advert – but was it ‘sexist’ or ‘marketing genius’?
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Source: tit.edu.vn
