Coles’ shopper slams the supermarket giant over ‘sneaky’ tactic after exposing special price fail on Vegemite

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The young woman was shopping at a Coles supermarket store when she spotted the 350g Vegemite Squeezy on special for $7.30

Coles’ shopper slams the supermarket giant over ‘sneaky’ tactic after exposing special price fail on Vegemite

  • Vegemite Squeezy ‘special’ at $7.30
  • Shopper reveals original price was cheaper
  • Comes after Coles reported $1.1billion profit 

An Aussie shopper slammed supermarket giant Coles after exposing a ‘sneaky’ tactic used on the special price ticket for Vegemite. 

The young woman was shopping at a Coles supermarket store when she spotted the 350g Vegemite Squeezy on special for $7.30. 

However, the customer was beyond shocked when she lifted the yellow special’s ticket and discovered the original and cheaper price of $7.

In a video shared to TikTok on Tuesday, under the handle ‘amberjade316’, the angered customer called out the pricing error as a sneaky tactic used by the supermarket giant. 

The shopper captioned the video, ‘Im sorry Coles this is actually f***ed that you would put something on special like this.’ 

However, the customer was beyond shocked when she lifted the yellow special's ticket and discovered the original and cheaper price of $7

An Aussie shopper is slamming Coles after she discovered the special discounted price for a 350g Vegemite Squeezy was more expensive than its original price

‘Special, $7.30. Normal price, seven f***ing dollars. That’s f***ed,’ the woman says in the video.

The video has received more than 665,000 views and more than 1,600 comments, with fellow Aussies furious at the retailer using special tags to increase the price. 

‘If they call a price increase a ‘Special’, that’s misleading or deceptive conduct,’ one person wrote. 

‘The special is, you are going to pay an extra 30c for whoever put that tag up,’ a third person chimed. 

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Coles told Daily Mail Australia the special label was added in error and are working to resolve issue. 

‘Coles takes clear and accurate pricing information on tickets very seriously,’ a Coles spokesperson said. 

‘We always aim to ensure that our specials represent value for our customers.

‘We always strive to ensure accuracy across the thousands of lines we offer, from time to time if an error occurs, we work urgently to resolve it including identifying any root cause.’

Coles Group’s new chief executive Leah Weckert said high inflation helped the supermarket giant as more people chose to eat at home instead of dine out.

‘Eating out, takeaway and coffees from the cafe are increasingly being seen as treats for a special occasion,’ she told analysts.

‘Customers are still looking to have a treat and a restaurant quality meal and are increasingly looking to supermarkets to do more with their budgets.’

It comes after Coles announced a $1.1billion profit on August 22, as millions of Australians battle a cost of living crisis

It comes after Coles announced a $1.1billion profit on August 22, as millions of Australians battle a cost of living crisis

Coles, which operates more than 800 supermarkets across Australia, also hinted there were customers with savings able to pay more for premium products.  

The supermarket chain’s net profit after tax for the year to June 25 surged by 4.8 per cent to $1.098billion, up from $1.048billion based on total operations.

Last week it was revealed Coles also become 6.8 per cent more expensive overall than it was since the middle of 2022, the Daily Telegraph reported. 

Coles and Woolworths earnings skyrocketed with both supermarket giants making a combined half-billion dollars more in the financial year just ended. 

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Source: tit.edu.vn

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